How Europe likes to pay: Navigating emerging cross-border payment methods '%20d='M42.8667%200H9.84112C5.15994%200%20.75225%203.14009.0927%207.69163-.69554%2013.2423%203.64781%2018%209.13331%2018H42.1589c4.6812%200%209.0889-3.1401%209.7484-7.6916C52.6955%204.75771%2048.3522%200%2042.8667%200Z'/%3e%3cdefs%3e%3clinearGradient%20id='a'%20x1='59.4197'%20x2='9.19766'%20y1='9.00793'%20y2='9.00793'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%237CDDAE'%20stop-opacity='0'/%3e%3cstop%20offset='.41'%20stop-color='%237CDDAE'%20stop-opacity='.44'/%3e%3cstop%20offset='.82'%20stop-color='%237CDDAE'%20stop-opacity='.84'/%3e%3cstop%20offset='1'%20stop-color='%237CDDAE'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
This guide delivers actionable insights to help merchants choose the right payments strategy for their business. Navigate rapidly adopted methods like Wero, which aims to unify and simplify payments across Europe.
What you'll learn
Which payment methods drive growth
Discover the payment methods that are helping merchants seamlessly expand into new territories.
The headlines
Understanding the most popular payment methods is imperative for merchants and business owners. Consumer demand and trends are changing rapidly, and not adjusting your strategy means you could be losing revenue and sales at higher rates than your competitors.
The report uncovers what payment methods you could be missing, and how to compete in today’s consumer-centric market.
Download85%
of merchants say accepting a wider range of payment solutions directly increases sales and revenue
12%
Merchants saw a 12% revenue increase and a 7.4% conversion increase after integrating at least one APM in 2025
53%
of European consumers willing to switch to new payment methods for a faster or more convenient checkout
With our digital wallet Wero, we aim to unify Europe's fragmented payments landscape with a standardised infrastructure and single solution for professionals and merchants. That means more competitive costs and simpler cross-border transactions.
Martina Weimert
CEO of EPI Company
From navigating the alternative payment method market to major growth markets and trends in the payments industry, the report delivers strategies you can apply to your business, country spotlights and a final checklist to ensure you can make well-informed decisions.
Convert more sales with payabl.
Local methods that drive growth
Choose from over 300 local and global payment methods to generate revenue and business growth.
Fast payments, faster integration
Go live with your chosen payment methods quickly with API and hosted payment page integration.
Global expansion within reach
Expand locally or globally with a carefully curated payments stack that works for your business.
Get the full report
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