The state of European checkouts
Consumer expectations, payment preferences, and security insights to boost conversion rates
Are you losing customers at the final step?
This report offers essential strategies to retain your customers.
40%+
We've learnt that over 40% of consumers in Europe won't return to a retailer after a poor checkout experience.
60%
At the same time, 60% of consumers don’t believe they abandon carts—yet the official numbers are much higher.
~50%
And finally, almost half of consumers are open to using a one-click checkout, but only under specific circumstances.
What you’ll learn
Why customers do, and don't, choose to return to a retailer
The #1 reason shoppers abandon their carts (it's not what you think)
Why only 29% would accept a slower checkout
Whether consumers are flexible with preferred payment methods, and how to meet expectations
Perceived vs. actual cart abandonment. You think your numbers are right? Think again.
Who’s this for?
Retailers looking to reduce cart abandonment
Payment providers building seamless checkout flows
eCommerce leaders scaling across Europe
Product teams prioritising security without adding friction
What's inside?
Based on research across Europe, this report breaks down:
- Online shopping frequency and spend
- Regional payment preferences
- Security concerns and trust barriers
- Why one-click checkouts divide shoppers
- Checkout features that drive conversion