About Redcluster
Redcluster, including its brands evps.net and dedistart.com, is a global web hosting and infrastructure provider, delivering dedicated servers, VPS, and hosting solutions to customers across Europe, Africa, the Middle East, and beyond.
Operating in a highly competitive, subscription-driven market, Redcluster supports a geographically diverse customer base with varying payment preferences and risk profiles.
As the business scaled rapidly into new regions, having a payment infrastructure that could support global growth, local payment methods, and recurring billing became critical to both conversion and retention.
The problem
As Redcluster expanded internationally, its existing payment setup began to limit growth rather than support it.
Approval rates were inconsistent, particularly outside the EU, and the lack of relevant local payment methods led to customer frustration.
These issues created friction at a crucial point in the customer journey, impacting conversion rates, increasing support tickets for failed payments, and slowing expansion into new markets. Operationally, managing payments and banking through separate providers also added complexity, particularly when paying suppliers quickly and efficiently.
“Before working with payabl., approval rates were a headache, particularly outside the EU, and the lack of relevant local payment methods led to unnecessary declines and customer complaints.”
Bogdan Ionescu, Founder and CEO, Redcluster
The solution
Redcluster chose payabl. to provide a scalable payments platform built to support international growth, high approval rates, and the specific requirements of hosting and subscription-based businesses.
Key to the decision was payabl.’s extensive suite of payment methods, including Wero, its strong understanding of the hosting industry, robust compliance and anti-fraud capabilities, and the ability to offer both payments and a business account in a single platform. This “one-stop-shop” approach simplified internal operations while supporting faster supplier payments.
The onboarding process was smooth and efficient, with clear communication and strong technical support throughout. Redcluster adopted a more modern integration approach than with previous providers, giving the team confidence to move quickly towards go-live.
“The payabl. platform stood out through its scalability and high approval rates. payabl.’s strong understanding of the hosting industry as well as subscription-based payments was also key. Having everything in one place - payments, business accounts, and reporting - made internal buy-in much easier.”
Bogdan Ionescu, Founder and CEO, Redcluster
The results
- 125% increase in processed transactions
Within two to three months of going live, Redcluster began to see clear, measurable improvements across payments performance and customer experience.
Approval rates increased significantly, particularly for non-EU customers in regions such as Africa and the Middle East. The introduction of local payment methods like Bancontact and Trustly helped drive international expansion, and boost conversion rates in key European markets, while stronger anti-fraud filters and wider adoption of 3DS reduced false declines and chargebacks.
Overall, Redcluster recorded a 125% increase in processed transactions, driven by a combination of higher approval rates, improved trust at checkout, and better customer retention. The implementation of recurring payments further reinforced long-term customer relationships, as more users renewed services month after month.
Support tickets related to failed payments dropped sharply, easing pressure on internal teams and improving the overall customer experience.
“Our success can be attributed to a bit of everything: more approved transactions, fewer false declines, and more trust when customers see their local payment methods. Over a short time, that has increased volume and retention.”
Bogdan Ionescu, Founder and CEO, Redcluster
A foundation for future growth
Today, payabl. provides Redcluster with a payment foundation designed to scale alongside the business. With payments and banking handled seamlessly in the background, the team can focus on acquiring customers, expanding services, and entering new markets without worrying about payment limitations.
“The payabl. offering allows us to expand anywhere without thinking about the payments. It’s an excellent service, and it’s always improving.”
Bogdan Ionescu, Founder and CEO, Redcluster