Back

FinTech DEI Discussions: A CEO'S perspective on true inclusion

At payabl., we believe that fostering inclusion in fintech isn’t just about checking a box—it’s about building an industry where diverse talent thrives.

Press

February 21, 2025

FinTech DEI Discussions: A CEO'S perspective on true inclusion

That’s why we’re thrilled that our group CEO, Ugne Buraciene, recently joined FinTech DEI Discussions – Powered by Harrington Starr, to talk about her career journey, the evolving fintech landscape, and why true inclusion starts with leadership. 

Ugne's 18-year career in payments began on the technology side before leading payabl.’s rapid growth across multiple markets. The company’s mission is to provide frictionless, transparent payment solutions to merchants—an approach that mirrors payabl.’s commitment to clarity and transparency. 

“We focus on providing modern, frictionless technology solutions, always improving and adapting. We don’t pretend to have all the answers—we learn, grow, and innovate constantly.”  Ugne Buraciene, Group CEO, payabl. 

Inclusion is a mindset 

A key theme in the discussion? Inclusion isn’t a corporate initiative—it’s a mindset. The podcast discusses the importance of hiring based on potential, trusting instinct over resumes, and ensuring that leadership drives genuine diversity, not just quotas.  

When it comes to women and underrepresented groups looking to break into fintech, it's key be eager to learn, and find your niche. 

Take initiative, learn, and thrive  

Fintech as an industry is ever evolving, and innovation and adaptability are crucial. payabl. embraces a modular, flexible approach to financial transactions, ensuring that merchants have access to cutting-edge payment solutions that grow alongside their businesses. 

This same approach to innovation is reflected in how payabl. nurtures talent—by fostering a workplace culture where employees are encouraged to take initiative, learn, and thrive. 

“Start wherever you can—just get your foot in the door. This is an on-the-job learning industry. Unlike compliance or AML, where structured education exists, most fintech roles require hands-on experience.  

Figure out what interests you—product? Sales? Technology? The more you learn, the clearer your path will be.” Ugne Buraciene, Group CEO, payabl. 

As payabl. continues to lead in payment technology, we’re proud to be part of an industry-wide conversation about making fintech more inclusive and accessible. Leaders set the tone, and when inclusion is embedded in company values, diversity and innovation follow naturally. 

Listen to the full episode here, and let’s keep ‘walking the talk’ on diversity in fintech. 

A newsletter that boosts your business.

Subscribe to our monthly newsletter to get insights about the fintech world and the opportunities for your business.