Love is in the air. But Valentine’s Day isn’t just about romance… It’s also the best time to celebrate our love and passion for payments.
The ideal payments setup can grow your business swiftly and help you reach your loftiest goals.
At payabl., we know effective financial services and exceptional data go hand-in-hand. Just like love nourishes your relationships, payments fuel your company’s success. As today is Valentine’s Day 2025, we want to shed light on all the ways payments can drive better performance for your business.
Why businesses love payments (and why yours should, too.)
Payments are the beating heart of the business world.
A 2025 survey found that 64% of merchants across the US and UK view payment technology as both an operational necessity and a strategic growth driver. The survey also uncovered that 51% of merchants currently use payment systems to create new revenue streams, monetise payment capabilities, and increase customer appeal.
By the end of 2028, global payments revenues are predicted to hit $3.1 trillion, making up an impressive 35% of the entire banking revenue pool. Platforms and marketplaces have contributed significantly to this growth, accounting for an estimated 30% of all consumer purchases worldwide.
With payments bringing in significant revenue for companies all around the globe, an optimised payment system is essential for merchants to drive business growth with high approval rates and lower chargebacks..
And payment optimisation is only becoming more advanced.
The Global Payments’ 2024 Commerce and Payment Trends Report names artificial intelligence (AI) as a key enabler of improved productivity and efficiency. Additionally, the report highlights AI’s promising ability to “ streamline and automate software development will lead to more integrations like shopping carts, CRMs and email marketing tools.”
If your business is struggling with payments efficiency and poor conversion rates, identifying where your current setup is poorly optimized for your customers is a vital first step.
A love letter to payments and the insights they provide
At payabl., we’re obsessed with data, and you should be, too.
Data-driven payments strategies can help you boost your conversions and improve your cash flow, all while enhancing your approach to security and fraud prevention.
The Forbes Technology Council published an article in 2024 about how real-time data analytics power advanced and effective decision-making, showcasing Netflix as a prime example. Using real-time subscriber data gathered from recurring payments and user accounts, Netflix increased its revenues from $3.2 billion in 2011 to more than $33 billion in 2023.
For platform-based businesses, real-time data is essential for growth.
A 2024 PYMNTS Intelligence report found that 62% of platform businesses today recognize real-time data as critical to their growth strategies, and that companies using real-time data are 1.5 times more likely to report higher revenue compared to businesses using traditional data.
Real-time payments data can provide your business with all kinds of useful information, like customer spending habits and preferred payment methods. Not only can these details help you better serve your customers, but they also help you establish a clear baseline of your customers’ behaviors, making it easier to detect and prevent potential instances of fraud.
Peaking into the future of payments
Payments innovation is not slowing down, and neither should your business.
Digital payments and alternative payment methods, like mobile wallets and BNPL will continue to soar in popularity over the next year, while AI is expected to play a particularly tumultuous role in the payments market in 2025.
Deloitte’s Center for Financial Services predicts that generative AI could result in a fearsome USD$40 billion in losses in the U.S. alone by 2027. Deloitte also reports that AI tools can vastly improve fraud prevention. Per the report, Mastercard’s in-house AI fraud prevention increased the speed of flagging compromised merchants by 300%, while Visa’s AI tools resulted in an 85% reduction in false positives.
As tools like AI and real-time data analytics carve out their own spaces in the industry, prepare your company for continuous improvement and adaptation.
Love your payments, love your growth
Make 2025 all about love, growth, and triumph. How? By investing in better payments solutions.
A prosperous 2025 requires just one simple ingredient — the right partnership. As a payments technology and financial services provider, payabl. can certainly offer you the tools and solutions you need for your business to thrive, but that’s not all we offer. When you partner with payabl., you gain the expertise and ongoing support of our passionate team of payment optimization experts. Talk to us about scheduling a payments setup assessment with our team of experts.
Discover the potential of payments and get in touch for a free assessment of your payments stack.