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One click. More sales.

Click to Pay is one of the fastest ways for customers to pay. Boost your competitive advantage without compromising security or experience.

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Click to pay

Why offer Click to Pay?

Click to Pay is designed to streamline your online checkout, boost conversion rates, and protect customer data.

Faster checkouts, fewer drop-offs

No manual card entry so checkout is up to 20 seconds faster1. Ideal for both guest and returning customers.

Boost performance metrics

Up to 5% higher authorisation rates2 and 80% less fraud3.

Stronger sales and loyalty

Fewer steps mean lower basket abandonment and higher conversions.

No compromise on security

Built with Visa Network Tokens for secure authentication.

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How it works

After enrolment, customers can use Click to Pay on your site and anywhere else. No need to re-enter card details.

Customer adds goods to their cart and proceeds to checkout.

Customer enters their personal information and Click to Pay checks for their stored cards.

Instead of manual PAN entry upon customer return, select Click to Pay to pay instantly.

Customer is provided with confirmation of their purchase.

How we make your money flow

  • Token-based checkout

    No manual card entry so it's more secure and seamless.

  • Works across all devices

    Mobile, desktop, tablet. Get one experience everywhere.

  • No app or new account required

    Use the cards and banks customers already trust.

  • Certified and compliant

    Fully backed by Visa’s global standards and EMVCo requirements.

  • Easy merchant integration

    Connect via payabl. with ready-to-use UX/UI assets available.

FAQ

1Click to Pay Visa pilot data, 2023.

2VisaNet Data, GBI Monthly Authorisation Report, May 2022.

3Global Risk Team, Visa Net, CTP Fraud Rates, June 23-May 24, compared to PAN-based transactions online.

4 The 2025 State of Digital Experience Report, Conviva.

5E-commerce Consumer Research, Ipsos & Visa, Jan-Feb 2025, n=6,000 (UK, FR, DE, IT, ES, PL).

6Click to Pay Consumer Research, Ipsos and Visa, 2023.


Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” for informational purposes only and must not be relied upon as operational, marketing, legal, technical, tax, financial, or other professional advice. payabl. makes no representations or warranties, express or implied, as to the completeness, accuracy, or adequacy of the information contained above and assumes no liability or responsibility for any loss or damage arising from reliance on such information. The information contained herein does not constitute investment or legal advice. Readers should seek advice from qualified professional advisers where appropriate.